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Who needs a website? Will Facebook become a new content provider
Mashable Go to where the audience is — that’s the common refrain of 21st century media. Consumers are fragmented, and its up to journalists and editors to bring the news to them. Video startup NowThis...
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How to Promote your Business Away from the Internet
Marc Michaels is Director of Behaviour and Planning at the GIG at DST. As a marketing professional and procurement expert with extensive experience, Marc has become a champion for marketing...
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Viewability: The Advertising Trend Of 2015
MediaPost The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability....
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Is posting a photo the worst way to interact on Facebook
Business Insider Data provided to Business Insider by the social-media analytics company Socialbakers shows just how badly photos perform compared with videos, links, and even simple text-only posts in...
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The New York Times on Social Media: Not About the ‘Hyperbole’
American Journalism Review Michael Roston has a clear vision of what makes a good social media editor — and it’s not about driving empty clicks back to a website. It’s really about knowing how to...
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Are Millennials Just Figments of Our Imaginations?
Ad Age If you’re reading this somewhere in the continental U.S. right now, there’s a good chance you’re snowed in, dangerously low on bread and milk, and have moved beyond weather panic,...
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Why email marketing is still in style and thriving
VentureBeat Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the ’90s, is appropriate for every...
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Publishers love WhatsApp’s potential, but struggle with execution
DIGIDAY Publishers have a love-hate relationship with WhatsApp. While many are seeing big numbers from the platform, they’re also wrangling with a handful of product issues that complicate how they’re...
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What makes a top brand video on Facebook and YouTube
DIGIday Brands are taking Facebook video as seriously as YouTube. But what performs well on each platform differs, according to new data from digital video analytics company Tubular. For a second week...
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New Opportunity for Emerging Tech Vendors to Participate at CIO 100
Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the...
View ArticleNew Opportunity for Emerging Tech Vendors to Participate at CIO 100
According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate...
View ArticleCloud Infrastructure Continues To Grow
Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion. For the full year 2014,...
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